Publisher : Daya Publishing House-FAO Author : FAO Language : English Edition : Latest By Publishers Book Cover : Hard Back ISBN : 9788170355090
Table of Content
Contents Chapter 1: The Marketing process; What is marketing?
Why is marketing important?
Summary; Chapter 2: Introduction
Successful cases in horticultural marketing; Starting marketing
huza
northern pakistan
Loose cooperation to fully exploit market opportunities
Al Bayda
Yemen
Market-oriented production by an individual small farmer
Antigua
Large successful farmer exploiting new technology and a changing market
Egypt
Starting a fresh fruit and vegetable export operation
Antigua
Improving horticultural exports
Kenya; Chapter 3: Introduction
The basic preparatory work; The audit of local resources and facilities
What the market wants in terms of product-now and in the future
The marketing system
Summary and conclusions; Chapter 4: Decision making and agreeing on an action plan; Introduction
Identification of problems and opportunities
Extension techniques
Agreeing on an action plan; Chapter 5: Implementation of action plans; Introduction
Pre-production advice
Post-production advice
Markets and selling
Miscellaneous activities
Summary and conclusions; Chapter 9: Eight common mistakes in horticultural marketing; Further reading.
