Publisher : Daya Publishing House Author : Jyoti Kachroo, Anil Bhat Language : English Edition : Latest By Publishers Book Cover : Hard Back ISBN : 9788170358008
Table of Content
List of Figures List of Tables Citrus Production: An Overview 1.1 Origin and Uses of Citrus Fruit 1.2. World Citrus Production 1.3. Fruit Production in India 1.4. Citrus Production in Jammu and Kashmir 1.5. Conclusion Economic Theories of Production 2.1. Theoretical Orientation 2.2. Review of Resource Use Efficiency Studies 2.3. Review of Costs and Returns Studies 2.4. Review of Economic Viability Studies 3. Economic Theories of Marketing 3.1. Theory of Marketing 3.2. Review of Marketing Channels
Costs and Price Spread Studies 3.3. Review of Price Behaviour Studies 3.4. Review of Constraints in Production and Marketing Studies 4. Production and Marketing of Citrus in the Jammu Region:A Case Study 4.1. Introduction 4.2. Importance of the Study 4.3. Methodology 4.4. Results 4.5. Discussion 5. Future Strategies 5.1. Production Strategy 5.2. Marketing Strategy Bibliography
