Consumer Oriented Agricultural Marketing By Ruchira Shukla

Product details

Publisher ‏: Scholars World
Author : Ruchira Shukla
Language ‏: English
Edition : Latest By Publishers
Book Cover : Hard Back
ISBN : 9789386071828

Table of Content

Preface v List of Figures ix List of Tables xi 1. Introduction to Agricultural Marketing 1 2. Agricultural Marketing Environment 13 3. Market Segmentation Targeting and Positioning 21 4. Consumer Behaviour 27 5. Marketing Mix 43 6. Marketing Functions 49 7. Product Decisions 67 8. Pricing Decisions 77 9. Distribution Management (Place Decisions) 91 10. Promotion Decisions 105 Index 125